Setup
We set up or review your account, confirm your services, budget and service area, and connect conversion tracking where possible.
Google Ads management
Google Ads management for people already searching for your services.
Search campaigns built around the services you sell and the areas you serve, managed and adjusted every month — with your ad budget paid directly to Google.
At a glance
Focused Search campaigns.
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$400/monthPlus a $300 one-time setup
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Up to 2 Search campaignsIn one Google Ads account
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Up to $2,000/month in ad spendPaid directly by you to Google
Who it’s for
For businesses whose customers search before they call.
A good fit if
- People look up your type of service on Google when they need it.
- You can invest up to $2,000 per month in ad spend.
- You have a website or landing page ready to receive visitors.
- You want to see which searches and ads lead to inquiries.
Consider another option if
- Few people search for what you offer — Meta Ads can introduce it instead.
- Your monthly ad budget is above $2,000, or you need more than two campaigns.
- You need Display, YouTube or Shopping campaigns — this plan covers Search campaigns only.
Larger ad budgets and additional campaigns require a custom quote.
Deliverables & scope
Search campaign management, defined month by month.
What’s included
- Campaign setup in one Google Ads account (one-time setup fee)
- Keyword and service-area planning
- Ad copy aligned with your landing pages
- Up to 2 Search campaigns
- Conversion tracking for key inquiry actions where your website allows it
- Ongoing monitoring and optimization — search terms, keywords, ads and budget pacing
- Monthly reporting
Not included
- Ad spend — paid directly by you to Google
- Display, YouTube, Shopping and other non-Search campaigns
- Ad spend above $2,000/month or more than 2 campaigns
- Advanced tracking integrations
- Landing page or website builds — available as Website packages
How we work
How a campaign gets built and managed.
Plan
We choose keywords and locations and write ads that match the pages people will land on.
Launch
Up to two Search campaigns go live within the budget you approve.
Optimize & report
We review search terms and performance, adjust the campaigns and send a monthly report.
Pricing
Google Ads management pricing
Management fees are billed monthly, with a one-time setup. Ad spend is never included in our fees.
Google Ads Management
$400/month
One-time setup: $300- One Google Ads account
- Search campaigns only
- Up to 2 campaigns
- Covers up to $2,000/month in ad spend
- Campaign monitoring, optimization and monthly reporting
Google + Meta Ads Management
$700/month
One-time setup: $600 for both channels- Both channels, with the same per-channel scope and limits as the individual plans
- Google: one account, Search only, up to 2 campaigns, up to $2,000/month in ad spend
- Meta: one ad account, up to 2 campaigns, up to 4 simple ad variations per month, up to $2,000/month in ad spend
Lead Generation
Website Business + Google Ads Management
- Website
- $2,400 one-time
- Google Ads setup
- $300 one-time
- Google Ads management
- $400/month
- Ad spend
- Separate
Monthly service terms
- Monthly services are billed in advance.
- Initial three-month service period, then month-to-month with 30 days’ notice to cancel.
- Ad spend is separate and paid directly by the client to Google or Meta.
- The client retains ownership of their domain, website and advertising accounts.
- Video production, ongoing organic social media management, advanced tracking integrations and extensive website repairs are quoted separately.
- Larger ad budgets, additional locations or campaigns require a custom quote.
Have more than one location? See Multi-Location for a custom proposal.
Portfolio
Related work
A project from our portfolio that includes Google Ads campaigns.
CraftWise Handyman & Remodeling
Service-focused website pages, local search optimization, and Google Ads campaigns designed to connect homeowners with remodeling services.
View WebsiteQuestions
Frequently asked questions
Is the ad budget included in the $400?
No. The management fee covers our work. Ad spend is separate and paid directly by you to Google.
What if I want to spend more than $2,000 a month?
The plan covers up to $2,000/month in ad spend. Larger budgets require a custom quote.
Do you guarantee leads or a cost per lead?
No. Results depend on competition, budget, demand and your offer. We agree on goals and measurement and report on them monthly.
Who owns the Google Ads account?
You do. The client retains ownership of their advertising accounts.
Can you also run ads on Facebook and Instagram?
Yes. Google + Meta Ads Management covers both channels for $700/month, plus a $600 one-time setup, with the same per-channel limits. See Meta Ads.
Is there a minimum commitment?
Monthly services start with an initial three-month period, then continue month to month with 30 days’ notice to cancel.
Your next step
Ready to reach people searching for your services?
Tell us what you sell, where you work and the monthly budget you have in mind.
Request a Quote